top of page
Various Indian Spices

DISCLAIMER The materials, data, and visual content presented in this case study are strictly intended for educational and demonstrative purposes only. While the examples may reflect actual strategies, methodologies, or results achieved through real-world professional experience, **no specific client, brand, business entity, or confidential information is directly or indirectly disclosed** in any part of this document. All figures, screenshots, metrics, campaign structures, account data, and visual representations shown have been **anonymized, redacted, modified, or recreated** to comply with contractual non-disclosure obligations and to preserve the confidentiality of any parties involved in the original work. Any resemblance to actual companies, brands, advertising accounts, campaigns, platforms, or proprietary dashboards—whether identified or not—is purely **coincidental and unintentional**. This demonstration **does not reflect or claim endorsement, affiliation, authorship, or ownership** of any third-party platforms or client assets. The purpose is solely to showcase the creator's individual skillset, thought process, and understanding of performance marketing strategy and execution. By viewing or accessing this page, you acknowledge that: - The information herein is for illustrative purposes only. - You may not interpret the data as coming from or representing any real brand or organization. - No confidential or protected information has been knowingly shared. This disclaimer shall apply to all versions of the content, whether presented digitally, in print, or through private communications.

Meta Ads D2C Brand

Lifting ROAS from 3.71 to 4.13 in 30 Days and than to 5.91 in the next 90 Days Through Funnel Optimization

Objective:
Improve full-funnel performance and ROAS for an e-commerce brand by restructuring campaign layers, aligning messaging with audience intent, and optimizing creative delivery.

Problem:
The account was heavily focused on bottom-funnel campaigns with no awareness or consideration layers. As a result, the same audiences were being hit repeatedly with sales messaging, leading to fatigue and performance stagnation.

Solutions:
✓ Analyzed performance across 7-day, 14-day, and full-history windows

✓ Paused non-performing ads and refreshed creatives with potential

✓ Collaborated with the creative team to improve visual quality and brand fit of the ad creative

✓ Launched new **awareness** (reach) and **consideration** (landing page view) campaigns targeting geographies that were already converting.

✓Started running Video Views awareness campaign in the high potential geographies which were later targeted with first time buy offers. This dramatically increased our new customers.

✓ Retargeted high-intent users from website visits and awareness stage

✓ Retargeted user on the basis of Video Views (Thru Plays and 3sec), past website purchasers (45 Days),Instagram account interaction etc.

Results
ROAS improved from 3.71 to 4.13** of sales campaigns over 30 days and than to 5.91 in the next 90 days.

Implemented retargeting strategies drove a 28% lift in monthly repeat purchase rate."


Key Insight
Structuring campaigns around real funnel behavior—rather than just chasing conversions—unlocks both scalability and efficiency. Fresh creative and proper segmentation made the system work.

bottom of page